About Us
About Us
Fragrance Insights Consulting is a marketing and strategy consulting firm based in New York City, specializing in serving fragrance brands. Our focus is on providing tailored consulting solutions to meet the unique needs of each client. We offer a comprehensive suite of services, including market research, brand identity development, product consulting, and distribution strategy formulation, aiming to be the preferred partner for fragrance brands looking to excel in a competitive market.
Client-Centric Approach
At Fragrance Insights Consulting, we pride ourselves on establishing strong client relationships through a structured engagement process. We begin by defining client requirements, crafting and executing tailored strategies, and delivering tangible outcomes. Even after project completion, we continue to offer support and guidance to ensure the successful implementation of proposed strategies and the achievement of desired business objectives.
Expertise and Services
Our team conducts meticulous market research and analysis to understand industry trends, consumer preferences, and competitor strategies within the fragrance sector. Leveraging this insight, we assist clients in refining their brand identities and product development processes to align with market demands effectively. We collaborate closely with clients to develop customized distribution strategies that maximize market penetration and brand visibility.
Unique Value Proposition
What sets us apart is our unparalleled expertise, one-stop-shop approach, and commitment to collaboration. With our CEO's profound knowledge of fragrance history and industry experience, we provide comprehensive solutions across marketing, product development, and distribution under one roof. This streamlined approach fosters collaborative partnerships, ensuring innovative strategies and seamless execution to empower fragrance brands in achieving sustainable growth and market leadership.
Our Founder
Our CEO Alice Madar, founder of Fragrance Insights Consulting, is deeply passionate about the fragrance industry. Alice's career began at Interparfums in 2021 as a brand manager, where she led the development of new fragrances and collaborated on strategic brand growth plans. Her focus on revitalizing Salvatore Ferragamo and Emanuel Ungaro fragrances showcased her expertise. Graduating from Princeton University in 2021 with a degree in the History of Science and Technology, Alice brings a unique blend of academic insights and industry experience to offer independent marketing and strategic consulting services to fragrance and beauty brands through Fragrance Insights Consulting.
We are dedicated to empowering fragrance brands through personalized consulting services, innovative strategies, and ongoing support. Partner with us to navigate the competitive landscape and achieve success in the fragrance industry.
Breathe Life Into Your Brand with Fragrance Insights Consulting!
Fragrance Insights Consulting © All Rights Reserved 2024